Lecturers
Andrew Lawrence
Program Director
Pirawan Numdokmai
Lecturer

Visual Communication

Graphic Design program offers many walks of life and flexibilities to work in many career paths. With a well-rounded curriculum, the program is designed to integrate the knowledge in design in depth, technologies, marketing and other aspects necessary. The program guides you to become a creative thinker with a mastery of conceptual and applied skills. The program concludes with a senior thesis project and a design exhibition. You'll graduate with a strong portfolio to present to potential employers.

 

Study Path

The structure of the Fashion Design program revolves around 6 "pillars"

  • Graphic/ Advertising/ Branding Design
  • Magazine & Publication Design
  • Art and Social Sciences
  • Computer and Graphic Skills
  • Design Applications
  • Studio & Production Skills
  • Design Exhibition to the public
  • Internship with a well-known design company
Job Opportunities
  • Creative Director
  • Advertising Art Director
  • Editorial Designer
  • Branding Designer
  • Branding Project Manager
  • Illustrator
  • Typographer
  • Corporate Identity Designer
  • Packaging Designer
  • Photographer
  • Event Planner/ Coordinatior
  • Production Supervisor
  • Animator
  • Web Designer

Bachelor Degree In Graphic Design
BA (Hons) Graphic Design

GD0606 - EXPERIENTIAL & COLLABORATIVE BRANDING IN GRAPHIC DESIGN
GD0607 - FINAL MAJOR PROJECT IN GRAPHIC DESIGN (BRANDING)
GD0608 - COLLABORATIVE BRANDING IN GRAPHIC DESIGN
VA0600 - DESIGN REPORT

GD0606 - EXPERIENTIAL & COLLABORATIVE BRANDING IN GRAPHIC DESIGN

To explore and develop an advanced knowledge and intellectual understanding of Branding for an environmental and experiential application, exploring customer journey, touch points and way-finding. To further develop team-working skills, through ongoing negotiation, coordination, task management and collaboration. This module will also include intellectually stimulating and complex professional ‘live briefs’ - projects set by industry professionals, professional bodies, or related organisations.
The module will include visits to professional companies and/or individuals to introduce students to the experience of the professional working environment and hear from and engage with practitioners first hand.
The assessment will be based on the expertise, consideration, appropriateness and innovation to which students answer visually and intellectually complex design problems.

GD0607 - FINAL MAJOR PROJECT IN GRAPHIC DESIGN (BRANDING)

To encourage autonomous study, cumulative knowledge progression and an advanced intellectual understanding of Branding. To allow students to develop an intellectually stimulating and complex project.
This can be either the development of industry brief or self initiated to explore a particular interest in the area of Graphic Design (Branding). All briefs must reflect 400hrs of study and be approved by pathway staff prior to the start of the project. The assessment will be based on the expertise, consideration, appropriateness and innovation to which students answer visually and intellectually complex design problems.

GD0608 - COLLABORATIVE BRANDING IN GRAPHIC DESIGN

To explore and develop an advanced knowledge and intellectual understanding of Branding.
To allow students to engage with intellectually stimulating and complex professional ‘live briefs’ - projects set by industry professionals, professional bodies, or related organisations.
The assessment will be based on the expertise, consideration, appropriateness and innovation to which students answer visually and intellectually complex design problems.

VA0600 - DESIGN REPORT

The Design Report is a major written project submitted in the final year of study in the Design programme. The topic is selected by the student on the basis of their programme of Design and will be approved, monitored and supervised by an appropriate tutor. This version should not be longer than 6,000 words, excluding the critical apparatus and other appended materials.

Subject Listing Term 1-8 (Advance Diploma)
  • Subjects
    • Drawing for Designers
    • Creativity & Problem Solving
    • Design Principles
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    • Page Layout
    • Colour for Designer
    • Typography 1
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    • Digital & Applied Illustration
    • Graphic Design & Culture
    • Image Processing
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    • Digital Photography
    • Advanced Layout & Production
    • Graphic Production
    • Identity Systems
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    • Packaging Design
    • Advertising Design
    • Typography 2
    • Web Design Principles
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    • Publication Design
    • Independent Research
    • Portfolio 1
    • ARCS
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    • Interactive Media Design
    • Portfolio 2
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    • Internship
  • DRAWING FOR DESIGNERS

    This module will introduce students to a range of rendering/drawing techniques, and help them to develop these skills as a means of communicating ideas and thoughts effectively. A series of hands-on exercises enable students to gain experience and confidence in visual communication. Students are encouraged to explore and experiment with various rendering skills and art media.

    CREATIVITY AND PROBLEM SOLVING

    In this course, students will learn to solve problems creatively, make paradigm shifts in thinking and apply lateral thinking techniques to real and imagined problems. Students will have to successfully complete practical exercises and commence an integrated project in order to complete the module.

    DESIGN PRINCIPLES

    This course combines studio work with academic classroom instruction. Discussions and assignments provide an understanding of the design elements and principles of visual organization, as well as an understanding of the development of form in space. Introduction to the concept of “function” and the idea that form depends on function. Fostering of critical thinking through analysis of design work.

  • PAGE LAYOUT

    An introduction to Desk-Top-Publishing using InDesign, the next generation page layout application of choice. Students will be required to create sophisticated page layouts integrating flexible grid systems into the page.

    COLOUR FOR DESIGNERS

    A study of colour theories, standards, systems and their applications to design production. Included will be a study of applications in 2D and 3D using both additive and subtractive colour concepts and study of perceptual effects.

    TYPOGRAPHY 1

    An introduction to typography concentrating on effective textual communication. This course includes a study of the history of typography, typographic measures, font families and their relationship to visual communication.

  • DIGITAL AND APPLIED ILLUSTRATION

    This module will introduce the techniques for creating digital illustrations through the application of two dimensional vector images. Using Adobe Illustrator and Adobe Photoshop as design tools, students will improve their illustration technique and produce complex digital images, exploring technical and aesthetical aspects of the vector-based illustration processes most commonly used in the visual communication industry and applied it on projects such as book covers, magazines covers, film posters, album covers, packaging, advertising, editorials and digital painting etc.

    GRAPHIC DESIGN AND CULTURE

    Graphic Design & Culture is a foundation module that will discuss and analyse the roles and purpose of graphic design in society and influences of history. This module provides an overview of what graphic design is by looking at graphic design practice, the various graphic design disciplines, developing ability to analyse, read and interpret design as well as the work and relevance of outstanding graphic designers. Topics considered will include ethical practice, media stereotypes, sensual and perceptual theories of visual communication (semiotics of design, gestalt principles, constructivism, cognitive), analysing media and contemporary design culture using the six perspectives. The emphasis will be on the role of graphic design in visual communication, its vocabulary, ethical considerations in design practice, communication techniques and challenges faced by designers in an ever-evolving industry./p>

    IMAGE PROCESSING

    Students will be introduced to techniques used to edit and process raster images on the computer software. Using Photoshop as a design tool, students will explore the various functions and multiple aspects of the programme, and visualize the versatility of one of the industry’s most used image editing softwares.

  • DIGITAL PHOTOGRAPHY

    An introduction to photography focusing on the development of technical and compositional skills. This course includes a study of the history of photography, light metering and specific assignments dealing with still life, action and portraiture.

    ADVANCED LAYOUT AND PRODUCTION

    This course will allow students to further their skills in layout, conceptualization and production techniques and will give them an opportunity to create a more sophisticated portfolio piece. Students will have to successfully complete practical exercises and an integrated project in order to complete the module.

    GRAPHIC PRODUCTION

    This studio course explores the tools, techniques, procedures and presentation skills necessary to produce professional graphic design. Students are required to set a standard of quality design work that continues throughout the programme.

    IDENTITY SYSTEMS

    This course will focus on the conceptualization and creation of an effective corporate identity for a company. Students will have to successfully complete practical exercises and an integrated project in order to complete the module.

  • PACKAGING DESIGN

    Retail and wholesale consumer product packaging design assignments.

    ADVERTISING DESIGN

    This course aims to provide students with an understanding of the principles and processes used to create successful advertising campaigns and to explore the visual language, theories and techniques applicable to this field. Students will have to successfully complete practical exercises and an integrated project in order to complete the module.

    TYPOGRAPHY 2

    In this course students will be encouraged to deal with advanced typographic briefs where higher emphasis is given to experimentation. A higher level of sophistication and maturity in dealing with type is required.

    WEB DESIGN PRINCIPLES

    The Students will be provided with the necessary knowledge and skills through practical exercises, lectures, demonstrations and examples to enable them to create unique web solutions by analyzing different project requirements and needs. Students will also gain practical skills to enable them to create web pages by designing and programming with markup languages and graphical web building tools. Students will have to successfully complete practical exercises and commence an integrated practical project that will be further extended in the Programming Integration and E-Commerce courses.

  • PUBLICATION DESIGN

    Lectures, analysis and practical problems in the design and production of annual reports and other corporate publications. Lectures and practical assignments investigate the graphic designer’s unique role in the production of multipage publications.

    INDEPENDENT RESEARCH

    Under supervision of a lecturer the student will be encouraged to develop a major design project. This project will focus on research methodologies, time management and problem solving. Students will prepare a professional presentation of findings to guest lecturers and/or industry professionals.

    PORTFOLIO 1

    This module aims to assist the student in developing a professional portfolio and learning how to present the work that can best exhibit the strength of the students' creation. Evaluation of current work and assessment of strengths and weaknesses of such will determine the specific actions, revisions or generation of new work which need to be undertaken as part of this module. High standards of presentation will be expected as well as objective selection of work for meeting the students' specific career expectations. This will include preparation of resumes, cover letters, self-promotional direct mails, emails, methods in targeting and researching for students' internship.

    ACADEMIC RESEARCH & COMMUNICATION SKILLS (ARCS)

    This course prepares students in Communication and Research skills. The three main areas of focus are: Research and Analysis, Academic Writing Skills and Academic Presentation Skills.

  • INTERACTIVE MEDIA DESIGN

    This course will explore the non-traditional principles of Interactive Media Design, examine the cultural impact of design via new media channels (web & interactive) and develop and refine the level of conceptual thinking within students' approaches to multimedia/web design problems.

    PORTFOLIO 2

    This module has been designed and structured to prepare students for employment in the Graphic Design industry. Students will review and analyze results from Portfolio Workshop 1, categorizing works into disciplines and positioning it for the job market and to match their career target. Students will also learn how to look for jobs in different media. This will include preparation of resumes, cover letters, self-promotional design, portfolio book and methods in targeting and researching the job market, discussing portfolio preparation and reviews. We will also briefly discuss how to go about running your own graphic design business. A large portion of their time will be spent on the design and production of the graduation book. On completion of this unit, students would have a better insight to what is expected from them in the industry. They will be better in presentation skills and develop self-confidence. There will be an emphasis on speaking and presentation skills, as well as becoming familiar with and being able to talk about contemporary designers and design issues, all of which are important aspects of presentation and interviews.

  • INTERNSHIP

    Professional experience including working in the industry as a graphic designer.