Lecturers
Andrew Lawrence
Program Director

Multimedia Design

Multimedia Design offers three categories: animation, video and web-technology, although none of them is strictly separated and there are many overlaps.

In animation students learn how to create 2-D/ 3-D animated worlds and characters. In our video classes students learn the basics of film-making and the production of special-effects (sfx) for television and feature films. The category web-technology encompasses e-commerce, the creation of websites and huge web-portals (Content Management Systems), web-animation in Flash as well as related programming and scripting.

 

Study Path
For multimedia it is essential to find out in the first year which path to chose and specialize in, if it is web, video or animation. The following year finishes with a major multimedia project that combines several media together.
Job Opportunities
  • 2D/ 3D - Animator
  • Web-Designer
  • Web-Programmer
  • Web-Master
  • Game Designer
  • Applications Programmer
  • Graphical User Interface (GUI) Designer
  • Interactive Media Consultant
  • Film Director
  • Film & TV Producer
  • Multimedia Art Director
  • Creative Director
  • Storyboard Artist/ Illustrator
  • Post-Production SFX specialist
  • Post Production Engineer
  • Motion Graphics Designer for film and TV
  • Multimedia Artist/ Interactive Installations Artist
  • Photographer

Bachelor Degree In Multimedia Design
BA (Hons) Interactive Media Design

DE0972 - FINAL PROJECT (IMD)
DE0973 - PERSONAL PROJECT 01:FUTURE MEDIA & COMMUNICATION
DE0974 - PERSONAL PROJECT 02
DE1225 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 02 (IMD)
DE1226 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 01 (IMD)
VA0600 - DESIGN REPORT

DE0972 - FINAL PROJECT (IMD)

The aims of this module are to provide evidence of intellectual achievement, skills and creative techniques, appropriate to the holistically thinking graduating designer and an ability to critically justify and evaluate their work. The student will be able to confidently apply intellectual and process skills to a design solution and defend their solution. Teaching will be by an initial contextual lecture to establish an understanding of the two potential pathways of choice – an isolated final project or a deeper expression of a previous project undertaken in Level 6. The module tutor will act as facilitator to support student autonomous learning.
Specialist teaching and support will be made available, from the breadth of staff experience, dependent upon the subject area chosen by the student. This will be followed by directed and independent learning, by the student and the final project will be formatively and summatively assessed.

DE0973 - PERSONAL PROJECT 01:FUTURE MEDIA & COMMUNICATION

This module aims to explore the creative and technical boundaries of design and the student designer in order to give their portfolio of knowledge, intellect and practice skills new currency.
In the process, the student will be asked to investigate a new form or method of design communication or technology with a view to producing analytical research, evidence of innovative thinking and expertise and judgement in the use of specialist skills and technologies. After initial lecture/s exploring the latest design, communication and technical developments, students will be supported in their learning through seminar groups, individual tutorials and peer feedback. Formative assessment will be undertaken through seminar groups, tutorials, peer feedback, and summative assessment will be by presentation and design artefact

DE0974 - PERSONAL PROJECT 02

This module aims to give students the opportunity to develop their design knowledge and expertise in a specialist design area of their own choice. It will involve the development, realisation and presentation of a design prototype and a supporting an analytical design document critically justifying the project and its final solution. Teaching will support be these self-determined projects through seminar groups and tutorials.
Formative assessment will be provided through seminars, tutorials or formal presentations. Summative assessment will be carried out through presentation of design prototype and supporting design documentation.

 

DE1225 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 02 (IMD)

The module comprises a set of challenging projects allowing students to creatively engage with issues relating to the designer’s widening role in society, culture and technology. This module allows students the option of collaborating within multi-disciplinary groups, or small teams. Additionally, this module provides a pathway for designers or illustrators/image makers who may wish to specialise during their final year.

DE1226 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 01 (IMD)

The module comprises a set of challenging projects allowing students to creatively engage with issues relating to the designer’s widening role in society, culture and technology. This module allows students the option of collaborating within multi-disciplinary groups, or small teams. Additionally, this module provides a pathway for designers or illustrators/image makers who may wish to specialise during their final year.

VA0600 - DESIGN REPORT

The Design Report is a major written project submitted in the final year of study in the Design programme. The topic is selected by the student on the basis of their programme of Design and will be approved, monitored and supervised by an appropriate tutor. This version should not be longer than 6,000 words, excluding the critical apparatus and other appended materials.

Subject Listing Term 1-8 (Advance Diploma)
  • Subjects
    • Life Drawing
    • Design Principles
    • Digital Photography
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    • Digital Illustration
    • Typography
    • Image Processing
    • Colour For Designers
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    • Design Culture
    • Creativity & Problem Solving
    • User Interaction Design
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    • Screenplay & Storyboarding
    • Animation Principles
    • Web Development I
    • 3D Techniques
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    • Identity Systems
    • Video & Audio Techniques
    • Interactive Media Design
    • ARCS
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    • Web Development II
    • Experimental Video
    • Adv Interactive Media Design
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    • Internship
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    • Final Major Project
    • Portfolio & Presentation
  • LIFE DRAWING

    Good drawing skills are the foundation for any designer. Students learn how to draw from observation. Basic concepts of using lines, shapes, light and perspective drawing are introduced. The course concludes in exploring the human figure and head (portrait) as well as introducing students to principles of composition.

    DESIGN PRINCIPLES

    Discussions and assignments provide an understanding of the design elements and principles of visual organization, as well as an understanding of the development of form in space. This includes functional analysis and creative thinking.

    DIGITAL PHOTOGRAPHY

    Digital photography focusses on the development of technical, creative and compositional skills. This course includes a study of the history of photography and covers with practical exercises typical domains such as portrait photography, fashion photography, abstract photography and others.

  • DIGITAL ILLUSTRATION

    Students compose and plan vector-based images. Using the software Illustrator as a design tool, students explore its various functions, and grasp the versatility of one of the industry's most utilised drawing tools. Through a series of exercises each student produces work demonstrating a progression of thought and understanding of vector based drawing software.

    TYPOGRAPHY

    An introduction to typography focusses on effective communication. This course includes a study of the history of typography, typographic measures, font families and their relationship to visual communication and communication strategies.

    IMAGE PROCESSING

    Students learn how to edit and process digital images. Using Photoshop as a design tool, students explore the various functions and multiple aspects of contemporary image processing.This includes touching-up images, batch-processing, image-processing for the web, HDR photography, advanced masking and layout techniques.

    COLOUR FOR DESIGNERS

    Students explore colour theories, colour standards, systems and their applications to design production. This includes a study of applications in 2D and 3D using both additive and subtractive colour concepts and study of perceptual effects.

  • DESIGN CULTURE

    This course provides students with an understanding on the influences of culture and technology in the development of modern design. Throughout the course students examine the intersections and reciprocal influences affecting art, architecture, visual cultures and design. Topics include industrialization and modernism, semiotics of design, and post-modernism and contemporary design culture.

    CREATIVITY AND PROBLEM SOLVING

    Students learn to solve problems creatively, understand paradigm shifts and apply holistic thinking approaches to problems and virtual clients. Students have to successfully complete practical exercises and commence an integrated project in order to complete the module.

    USER INTERACTION DESIGN

    Students design user-friendly screen-based interfaces. Taking knowledge from pre-requisites like typography and colour theory, students learn layout of content and navigation, use of primary colours with secondary colours to generate user-interface designs. Students have to successfully complete practical exercises and an integrated project in order to complete the module.

  • SCREENPLAY AND STORYBOARDING

    Students create different types of storyboards to communicate narratives. This includes graphic novels, interactive storyboards, storyboards for TVCs and TV-series as well as the creation of animatics (animated storyboards).

    ANIMATION PRINCIPLES

    Students learn the basic principles of animation using pencil-tests and creating small animation sequences. The understanding of movement, timing and layout of characters is essential to advance to 3D animation.

    WEB DEVELOPMENT I

    The Students create unique web solutions by analyzing different project requirements and needs. Students gain practical skills to enable them to create web pages by designing and programming, learning HTML5 and CSS3. They complete practical exercises and commence an integrated practical project.

    3D TECHNIQUES

    Students learn to model 3D objects and scenes and how to animate them. Students learn all about texture mapping, bump maps, lightings and camera movements in a 3D environment. Students have to successfully complete practical exercises and an integrated project in order to complete the module.

  • IDENTITY SYSTEMS

    Students conceptualize corporate identity systems and understand their history from their origins to the development of modern marketing communications tools. Students focus on strategic design by means of research and development which culminate in the form of a final project.

    VIDEO AND AUDIO TECHNIQUES

    This course focuses on the aspects of video creation, processing and formatting. Students learn how to use cameras and sound and learn the critical concepts of video production and post-production. They learn all about the sequencing of action and audio editing to create short films and short experimental exercises to demonstrate their skill

    INTERACTIVE MEDIA DESIGN

    Students explore non-traditional principles of Interactive Media Design, examine the cultural impact of design via new media channels (web & interactive) and develop and refine the level of conceptual thinking within students' approaches to multimedia/web design problems.

    ACADEMIC RESEARCH AND COMMUNICATION SKILLS

    This course prepares students in Communication and Research skills. The three main areas of focus are: Research and Analysis, Academic Writing Skills and Academic Presentation Skills.

  • WEB DEVELOPMENT II

    This module is the second half to the mastery in Web development on a required database system. It teaches students to develop automated and dynamic modules for web systems. Students demonstrate the ability to understand how supporting systems and dynamic content make up the bulk of modern dynamic web systems. Students are required to develop complex dynamic functions for websites using advanced knowledge in scripting languages.

    EXPERIMENTAL VIDEO

    Students learn how to create advanced motion graphics and visual effects in order to create short-films and experimental videos.

    ADVANCED INTERACTIVE MEDIA DESIGN

    Students apply advanced programming techniques to games development and design. Students have to successfully complete practical exercises and commence an integrated project in order to complete the module.

  • INTERNSHIP

    Students experience working at a professional and commercial multimedia design company and participate as part of a team in the design process. Students have to create and file an internship report by the end of this module.

  • FINAL MAJOR PROJECT

    Students graduate with a Diploma at the end of the second year before they advance to the Degree-completion year. The major project includes a multimedia-project on societal sustainability backed by advanced and thorough research on the topic at hand.

    PORTFOLIO AND PRESENTATION

    This course has been designed and structured to prepare students for employment in the Multimedia Design industry. Students learn how to prepare resumes, cover letters, self-promotional digital applications, methods in targeting and researching the job market, discussing portfolio preparation and reviews. A large portion of their time is spent on creating self-promotional digital collaterals, including preparing their best works for the Graduation book on completion of this unit. The module emphasises on public speaking and presentation skills, as well as becoming familiar with and being able to talk about contemporary designers and design issues.