Lecturers
Takashi Yamamoto
Product Design Lecturer

Product Design

Design connects people, culture, society and the environment with products and services. Products play an important part in our lives from the cup we use to drink to the car we drive to our destination. They are tools for our daily lives. Everything you see except nature has been designed. Product Design seeks to make people enjoy that experience better.

Today, design is not just about creating things. The Product Design program is about understanding people, their context, and effectively using the design process and technology to enhance life experiences. In essence, design is about how designers view the world and ask the right questions.

 

Study Path

Students focus on developing an understanding of the fundamental skills regarded as design basics, such as: design process, sketching, model making, exploration of form etc through project works such as furniture and lighting.

Students will also demonstrate their creative skills not just through communication skills, such as sketching and model making, but also though investigation, exploration and research. Students will learn subjects such as Human Factors, Design Management, and Advanced Computer Skills. An Internship is also included for students to have contact with the industry

 

 

Job Opportunities

Product design has a multidisciplinary approach which opens up a wide range of career opportunities: for example, product and service development in areas such as furniture, lighting, transportation, etc.
Graduates can find employment in the product development department of manufacturing and services companies, and may branch out into areas such as design research and interaction design. Product design is also a career which offers the ability to freelance and explore entrepreneurial opportunities.

Bachelor Degree In Product Design
BA (Hons) Product Design

DE0142 - CONTEMPORARY INFLUENCES DISSERTATION PRESENTATION
DE0161 - INDUSTRIAL DESIGN PRACTICE COMPETITION
DE1078 - INDUSTRIAL DESIGN PRACTICE EXPLORATION PROJECT
DE1080 - INDUSTRIAL DESIGN MAJOR PROJECT
DE1082 - RESEARCH AND CRITICAL JUSTIFICATION
DE1083 - PRESENTATION AND VALIDATION
SM0375 - GRADUATE ENTERPRISE
VA0600 - DESIGN REPORT

DE0142 - CONTEMPORARY INFLUENCES DISSERTATION PRESENTATION

The unit represents the culmination of student's work within the Contemporary Studies areas. The vehicle is a dissertation on a topic chosen by the student, which falls within the Contemporary Influences on Design subject range. A thorough study of the topic is undertaken by the student employing a designerly perspective and involving personal research and critical reflection.

DE0161 - INDUSTRIAL DESIGN PRACTICE COMPETITION

The unit offers a choice from a wide variety of advanced design project briefs and subject matter. The project involves an integrative and experiential approach to learning by linking technology with social, environmental and aesthetic concerns. The choice of brief enables the student to develop a particular area of design interest.

DE1078 - INDUSTRIAL DESIGN PRACTICE EXPLORATION PROJECT

The module consists of an exploratory design project proposed by the student. The student, with tutorial guidance, will determine the nature and direction of the design project once they have undertaken a brief period of initial research and generated a design proposition based upon it. This direction will be confirmed by submission of a refined design proposal for detailed guidance by the tutorial team. The project may take the form of: concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures
or minority groups. - alternatively, the project may be of a more evaluative nature, based upon predetermined aims which must provide a vehicle for objective evaluation of the design process and its solution. The topic and approach will support the students career/specialism aspirations.

DE1080 - INDUSTRIAL DESIGN MAJOR PROJECT

This is a self-determined project-based module constructed to allow students the opportunity to demonstrate their design-thinking and design-craft skills with an emphasis on orientating them towards their chosen area of design specialism. It builds upon the learning gained from their L6 Semester 1 design practice.
The module consists of a major design project proposed by the student. The student, with tutorial guidance, will determine the nature and direction of the design project once they have undertaken a period of initial research and generated a series of design propositions based upon it. This direction will be confirmed by submission of a refined design proposal for detailed guidance by the tutorial team.
The module involves a programme of lectures and seminars, which focus on the content, structure, balance and presentation of material suitable for a project of this nature. Information and guidance is given concerning the development of a learning and study plan to support the student’s Major Project, also appropriate philosophies of approach, theory, methodologies and techniques.
The project may be based upon earlier exploration of a topic undertaken in Semester 1, in which case it will greatly expand the scope and depth of exploration potentially moving into a more conceptual or evaluative direction as appropriate.
By agreement, the student may elect to pursue a series of smaller projects around the common theme and these may range from the more conceptual to the objective, evaluative model. These will be assessed collectively as a single project with multiple outputs.

DE1082 - RESEARCH AND CRITICAL JUSTIFICATION

This module is designed to prepare and enable students to produce a Research and Critical Justification report for a Major Project. It represents the culmination and consolidation of the student’s work within the theoretical studies area. It is a substantial illustrated report, whose purpose is to produce a structured, coherent account of the research and design processes adopted in the Major Project, thus exemplifying the student’s comprehension of the application of design theory in practice.

DE1083 - PRESENTATION AND VALIDATION

This module is designed to prepare and enable students to produce a Presentation and Validation document which consolidates and represents their accumulated design learning, area of specialist interest and personal design stand-point in a single illustrated book. The vehicle for this representation is the major project outcome and evaluation of the student’s method and approach, supported by industry validation.

SM0375 - GRADUATE ENTERPRISE

The module encourages the understanding and application of business and management competences as applied to small business. Provides conditions whereby participants can test out business ideas and
develop their skills and abilities by running a live business. The method is through participation in the Graduate Enterprise Programme, Lectures, seminars, directed and independent learning will be involved in the delivery of the module, Assessment is by (a) Group prepared Business Plan and presentation of the business proposition, plus (b) a Personal Log and Portfolio.

VA0600 - DESIGN REPORT

The Design Report is a major written project submitted in the final year of study in the Design programme. The topic is selected by the student on the basis of their programme of Design and will be approved, monitored and supervised by an appropriate tutor. This version should not be longer than 6,000 words, excluding the critical apparatus and other appended materials.

 

Subject Listing Term 1-8 (Advance Diploma)
  • Subjects
    • Model making
    • Colour Analysis In 3D Design
    • Observational drawing skills
    • Cultural Studies
  • >>
    • Studio Practice 1: Sustainable Design
    • Digital Imaging
    • Design Theory
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    • Studio Practice 2: Lighting Design
    • Materials & Processes
    • Computer Aided Design
  • >>
    • Studio Practice 3: Furniture Design
    • Design Drafting & Rendering
    • 3D Conceptualisation
  • >>
    • Studio Practice 4 - Electrical
    • Solid Modeling
    • Computer Remdering
  • >>
    • Studio Practice 5 - Transportation
    • Manufacturing Technology
    • 3D Manipulation
    • ARCS
  • >>
    • Studio Practice 6 - Spatial
    • Design Management
  • >>
    • Internship
    • Major Design Project
  • MODEL MAKING

    Understanding form, structure, volume and space through the use of a variety of basic model making materials for the construction of three dimensional forms. – understanding the importance of scale in design.

    COLOUR ANALYSIS IN 3D DESIGN

    Understanding the importance of colour and pattern in design through freehand drawing applications, where students gain fundamental knowledge in observational drawing skills. A study of colour theories, standards, systems and their applications to design production. Included will be a study of applications in 2D and 3D using both additive and subtractive colour concepts and study of perceptual effects.

    OBSERVATIONAL DRAWING SKILLS

    Observational drawing skills through the analysis of the Human form and natural structures – therefore gaining further confidence in freehand drawing through understanding basic principles of structure, form, volume, space, planes and lines.

    CULTURAL STUDIES

    Investigation and analysis of traditional and contemporary Western and Asian Art & Design movements and their impact on 21st Century Contemporary Design.

  • STUDIO PRACTICE 1

    Sustainable Design - Introduction to the practice of sustainable design through the investigation of contemporary practices including Design for Recycling (DFR) Guidelines. Students apply new knowledge and views to global and local ecological problems and develop innovative approaches through the design process.

    DIGITAL IMAGING

    Exploring the applications of digital photography and imaging software through image capture and manipulation and the application to presentation of 3D images.

    DESIGN THEORY

    An analysis of specific 20th Century Design movements and their impact on specific areas of 3D Design in the 21st Century, paying particular attention to Consumer Products, Jewellery, Furniture and Glass.

  • STUDIO PRACTICE 2

    Lighting Design - Understanding the importance and relevance of Lighting design within a contemporary design environment – relating to internal environments, setting specific atmospheres within a given set of specifications.

    MATERIALS AND PROCESSES

    An introduction to specific materials and their applications. Basic workshop health and safety procedures and an exposure to and investigation of particular materials and processes to encourage a wider knowledge base of material selection.

    COMPUTER AIDED DESGIN

    The applications and processes of AutoCAD software based on 2D drafting, detailing and 3D applications and their relevance within 3D Design through applying lecture material to a series of studio exercises. A strong emphasis will be placed on ascertaining that all students proceed at the same pace in a computer lab environment.

  • STUDIO PRACTICE 3

    Furniture Design.- An exploration of Furniture Design through the investigation of various design methodologies, conceptualisation approaches and problem-solving mechanisms – resulting in practical design solutions.

    DESIGN DRAFTING AND RENDERING

    To further expand drawing skills and knowledge through the use of technical drawing and perspective marker rendering, therefore providing a wider visual vocabulary, which can be applied to 3D Design.

    3D CONCEPTUALISATION

    Exploring the process of using abstract and irregular thought that can possibly lead to unique and appropriate design solutions. Students undertake several projects that uses a variety of elements to understand and create design solutions.

  • STUDIO PRACTICE 4

    Electrical Product Design - Examination of Product Design for Industry through analysing a range of examples of Electronic & Electrical products within a creative, commercial and highly competitive consumer market.

    SOLID MODELLING

    An introduction to SolidWorks and SolidWorks software and their applications relating to the design of 3D objects.

    COMPUTER REMDERING

    The applications and processes of Rhinoceros software based on free form 3D modelling and computer rendering. Students will be introduced to the principles of NURBS geometry which can be used to create curves, surfaces and solids within 3D design.

  • STUDIO PRACTICE 5

    Transportation Design - Understanding of identity and product analysis through examining aspects of Transportation Design through specific areas of Automotive, Marine, Aviation and Railway design specialisations.

    MANUFACTURING TECHNOLOGY

    Analysis and investigation of a range of manufacturing process through visits to industry will broaden knowledge and understanding of the constraints of specific material and its application within 3D Design.

    3D MANIPULATION

    An introduction to 3D rendering through the application of 3D Studio Max software and techniques to maximize product presentation.

    ACADEMIC RESEARCH AND COMMUNICATION SKILLS (ARCS)

    This course prepares students in Communication and Research skills. The three main areas of focus are: Research and Analysis, Academic Writing Skills and Academic Presentation Skills.

  • STUDIO PRACTICE 6

    Spatial Design - Examination and understanding of Spatial Design within public spaces (internal and external environments) considering specifically ‘human-centred’ factors and requirements.

    DESIGN MANAGEMENT

    Understanding the importance of professional practice including the areas of: project management, intellectual property, client management, and documentation procedures.

  • INTERNSHIP

    An opportunity to experience 'hands on' professional practice, through an attachment with a mentor within industry in the student's chosen area of specialism.

    MAJOR DESIGN PROJECT

    This final project will be self-proposed - arising from previous projects undertaken throughout the year - and developed through to pre-production stage, under the supervision and guidance of the studio lecturer.